Analysis on the Development Mode of New Car E-Commerce Platform Enterprises
- 10.2991/aebmr.k.201211.033How to use a DOI?
- New car e-commerce platform, new automobile retailing model, Maodou new car, automobile sales
Under the background of Internet +, automobile e-commerce has become an important part of automobile marketing channel. EMo new car, Maodou new car, Tangeche and other new car trading and leasing businesses begin to emerge as the main commercial forms. This paper focuses on the new car e-commerce platform,summarizes the development models and trends of several influential new car e-commerce platform enterprises, and takes Maodou new car as an example. And the paper analyzes online and offline operations, product and market positioning, users and value-added services. The exploration for new car sales channels’ transformation to e-commerce platform will provide some references for the industry.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hugejile AU - Zhuqi Xu PY - 2020 DA - 2020/12/14 TI - Analysis on the Development Mode of New Car E-Commerce Platform Enterprises BT - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020) PB - Atlantis Press SP - 185 EP - 190 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201211.033 DO - 10.2991/aebmr.k.201211.033 ID - 2020 ER -