Nintendo’s Strategic Recommendations Based on Selected Analyses
- 10.2991/aebmr.k.201211.094How to use a DOI?
- Nintendo company, marketing strategy, factors and analysis, BMC model
Based on the current situation in the market environment, it is necessary for companies to assess their current position. At the same time, they need to adapt their strategy to this, whether marketing, production or overall corporate. Nintendo, which has been active in the gaming console and gaming industry since 1889, must also assess strategies in the light of the current situation. Among the basic factors that need to be assessed are also competitive ones. It is necessary for the company to be able to properly analyze and evaluate them, as they can intensively affect its overall performance in the market environment. Therefore, we decided in the article to analyze the competitive environment using Porter’s five-force model. In addition to competitive factors, it is necessary to take into account factors influencing the strategic management of the company. We analyze those in the article using the Business Model Cancas tool. In it, we identify the key factors of strategic management of the company with regard to the current situation. We consider individual factors such as key partners, key activities and the like to be important in fulfilling the basic goals of the defined corporate strategy. It must also include the right marketing strategy. Based on the performed analyzes, in the discussion part we identified specific goals and strategic recommendations in connection with the creation and application of the company’s marketing strategy with regard to the current situation in the market environment.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - David Vrtana AU - Anna Krizanova PY - 2020 DA - 2020/12/14 TI - Nintendo’s Strategic Recommendations Based on Selected Analyses BT - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020) PB - Atlantis Press SP - 552 EP - 556 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201211.094 DO - 10.2991/aebmr.k.201211.094 ID - Vrtana2020 ER -