Livestream Marketing and Digital Transformation of Enterprise Marketing Mode
- 10.2991/aebmr.k.201211.037How to use a DOI?
- Livestream marketing, marketing model, enterprise digital transformation, digital economy
Under the impact of the COVID-19 epidemic situation, countless enterprises save themselves through livestream e-commerce, so that livestream into the public view. In order to explore the relationship between livestream marketing and enterprise digital transformation, this paper analyzes livestream marketing from the perspective of enterprise digital transformation, and on this basis explores how live broadcast can help enterprises digital transformation.Livestream marketing is not only an expedient measure for enterprises to save themselves, but also an important driving force for the digital transformation and upgrading of enterprises.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Liubo Sang PY - 2020 DA - 2020/12/14 TI - Livestream Marketing and Digital Transformation of Enterprise Marketing Mode BT - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020) PB - Atlantis Press SP - 217 EP - 222 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201211.037 DO - 10.2991/aebmr.k.201211.037 ID - Sang2020 ER -