Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)

Livestream Marketing and Digital Transformation of Enterprise Marketing Mode

Authors
Liubo Sang
Corresponding Author
Liubo Sang
Available Online 14 December 2020.
DOI
10.2991/aebmr.k.201211.037How to use a DOI?
Keywords
Livestream marketing, marketing model, enterprise digital transformation, digital economy
Abstract

Under the impact of the COVID-19 epidemic situation, countless enterprises save themselves through livestream e-commerce, so that livestream into the public view. In order to explore the relationship between livestream marketing and enterprise digital transformation, this paper analyzes livestream marketing from the perspective of enterprise digital transformation, and on this basis explores how live broadcast can help enterprises digital transformation.Livestream marketing is not only an expedient measure for enterprises to save themselves, but also an important driving force for the digital transformation and upgrading of enterprises.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2020
ISBN
10.2991/aebmr.k.201211.037
ISSN
2352-5428
DOI
10.2991/aebmr.k.201211.037How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Liubo Sang
PY  - 2020
DA  - 2020/12/14
TI  - Livestream Marketing and Digital Transformation of Enterprise Marketing Mode
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 217
EP  - 222
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.037
DO  - 10.2991/aebmr.k.201211.037
ID  - Sang2020
ER  -