Analysis of the Current Situation and Development Trend of Mainstream Social E-Commerce in China
- 10.2991/aebmr.k.201211.105How to use a DOI?
- Social network, e-commerce, development mode
For its social functions, e-commerce platform Pinduoduo is rising rapidly in China. That has changed the landscape for Alibaba and JD.com as leaders in China’s e-commerce sector. Social e-commerce has been the focus of attention in China’s e-commerce industry. The rapid development of social e-commerce in China is closely related to the popularization of mobile Internet and mobile payment, as well as the problems faced by the e-commerce industry. Social networking has enriched the functions of e-commerce. However, only those enterprises with e-commerce core competitiveness can achieve sustained and stable development in the future.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jian Jiao PY - 2020 DA - 2020/12/14 TI - Analysis of the Current Situation and Development Trend of Mainstream Social E-Commerce in China BT - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020) PB - Atlantis Press SP - 607 EP - 611 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201211.105 DO - 10.2991/aebmr.k.201211.105 ID - Jiao2020 ER -