Sustainable Competitive Advantages of Chinese Online Travel Agents: Analysis Based on RBV View
- 10.2991/aebmr.k.201211.030How to use a DOI?
- Competitive advantage, RBV View, OTA, Recommendation
Chinese Online Tourism Agents (OTAs) are facing with fierce competition currently. Therefore, it is of primary importance for Chinese OTAs to build long lasting competitive advantages. This study identifies the sustainable competitive advantages of Chinese Online Tourism Agents (OTAs) based on the resource-based perspective. The study conducted an online questionnaire survey among 210 consumers who were randomly chosen from six OTAs in China. Five competitive advantages were identified from the survey: payment model, product variety, cost leadership, service responsiveness and e-marketing strategies. Recommendations in terms of system security, service customization and corporate social responsibilities were put forward based on the perceived shortcomings of the OTAs.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jiyang Chen AU - Lei Zhang AU - Haojia Tong AU - Deng Wei PY - 2020 DA - 2020/12/14 TI - Sustainable Competitive Advantages of Chinese Online Travel Agents: Analysis Based on RBV View BT - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020) PB - Atlantis Press SP - 163 EP - 167 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201211.030 DO - 10.2991/aebmr.k.201211.030 ID - Chen2020 ER -