Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

Session: International Trade, Policy and Industrial Transformation

31 articles
Proceedings Article

Advantages and Risk Management of Cross-border Investment and Financing under the Belt and Road Initiative

Yiyi Deng, Yuxuan Luo, Ziqi Yang
The ″Belt and Road Initiative″ has injected new impetus into global economic development and also brought new risks and opportunities for cross-border investment and financing of enterprises. Taking China General Nuclear Power Corporation (CGNPC) as an example, this paper uses PEST analysis method, SWOT...
Proceedings Article

Analysis of the Reasons for Cross-Border Companies’ IPO Failures: A Case Study of Shein

Shuyuan Liu, Tianyi Peng
From 2022 to 2024, the global IPO market experienced a significant decline due to escalating geopolitical tensions, environmental, social, and governance issues, as well as valuation pressures. Due to various challenges, Shein’s attempts to go public in the United States, United Kingdom, and Hong Kong...
Proceedings Article

Study on the Supply Chain of Multinational Enterprises under Geopolitical Risk-The Case of China’s New Energy Industry

Chenxin Li, Qiqi Li, Jiawei Zhang
In the context of the intensification of global geopolitical conflicts and the acceleration of energy transformation, the vulnerability of the supply chain of new energy enterprises has become increasingly prominent. This study takes China’s new energy industry as an example to explore the impact mechanism...
Proceedings Article

The impact of Foreign Direct Investment (FDI) on Economic Growth and Income Inequality in Developing Countries

Jinjia Li
This paper explores the impact of Foreign Direct Investment (FDI) on economic growth and income inequality in developing countries, with a focus on regions in Africa and Asia. Drawing on recent data and case studies, it examines how the volume, sectoral focus, and structure of FDI influence GDP growth,...
Proceedings Article

The Impact of the Sino-US Trade War on China’s Economy and High-tech Fields

Siqi Wang
To prevent the development of the economy of China and trade from threatening the protectionist capitalist economic system of the United States, the United States imposed multiple rounds of tariffs and trade barriers on China since 2018. Four years later, Trump came to power again. He imposed an additional...
Proceedings Article

The Impact of Trade Protection Policies on the Macroeconomy

Yangyang Yu
Against the backdrop of the deepening development of economic globalization, trade protectionism has gradually risen and become an important destabilizing factor affecting global economic development. This paper focuses on the impact of trade protection policies on the macroeconomy. By combining theoretical...
Proceedings Article

The Adaptability Challenge of Financial Services in the Coffee Plantation Industry in Yunnan Province

Linxin Yin
This article examines the challenges of financial service adaptability in the coffee planting industry and discusses potential solutions, using Yunnan Province as an example. The main challenges include the mismatch between the loan cycles offered by financial institutions and the coffee planting cycle,...
Proceedings Article

Cost-Efficient Operating Models in the Airline Industry: A Case Study of Southwest Airlines

Hanyu Zhang
This paper examines the business model of low-cost carriers (LCCs), using Southwest Airlines as a case study. By analyzing Southwest Airlines’ operational strategies, this paper identifies key factors that have enabled the airline to maintain profitability and market position in the competitive airline...
Proceedings Article

Analysis of the Financial Growth Strategy of the Health Food Industry in the Context of “Economic Downturn”

Zheqi Fang
In recent years, the recession has had a significant impact on the consumer sector, including the health food industry. Following the epidemic, there has been a gradual increase in people’s focus on health, and the health food industry has developed rapidly. Consequently, how to maintain financial growth...
Proceedings Article

The Impact of the China-US Trade War on China’s Industry and Economy

Zixia Hua
Since the beginning of the 21st century, small-scale trade frictions between China and the United States, which were originally sporadic, have gradually escalated into a comprehensive trade conflict under the intertwined influence of various factors. The scope of its impact is wide, covering almost every...
Proceedings Article

Supply Chain Resilience of Multinational Enterprises in India: A Case Study of Xiaomi Corporation

Xiantong Qian, Yadi Zhan, Si Zhou
As globalization accelerates, multinational companies face a series of complex supply chain risks when entering evolving markets, like policy uncertainty, geopolitical factors, and natural disasters. When Xiaomi first entered the Indian market, it developed a very flexible supply chain plan. By producing...
Proceedings Article

Problems and Countermeasures in China’s New Energy Vehicle Industry

Jiaying Wang
With the global community placing significant importance on environmental preservation and sustainable development, the realm of new energy vehicles has become a key field in propelling the green economic transformation. Given that China represents the largest new energy vehicle market globally, the...
Proceedings Article

Digital Intelligence-Driven Sustainable Development in the Construction Industry: Strategies and Applications

Shenghua You
In recent years, China has been deepening the implementation of sustainable development strategies in the construction industry, transitioning from rapid growth to a high-quality development phase with increasing emphasis on ecological construction. The industry has been integrating digital and intelligent...
Proceedings Article

Assessment of Sustainability and Risk Management of New Energy Vehicle Batteries

Yujia Liu
The global electric vehicle battery (EVB) industry is undergoing significant transformation amid geopolitical tensions, technological competition, and supply chain restructuring. This paper examines the sustainability and risk management strategies of Chinese and U.S. power battery enterprises, focusing...
Proceedings Article

China’s New Energy Vehicle Subsidy Policies and Impact on Manufacturers

Fan Sun
Remarkable progress has been achieved in China’s eco-friendly automotive industry, establishing itself as a dominant force in the global automotive landscape. This expansion has been significantly propelled by a series of government subsidy policies implemented over the years. This report aims to provide...
Proceedings Article

The Dual Effects of the Carbon Pricing Mechanism: A Balanced Path between Economic Costs and Environmental Benefits

Shuming Zhang
Global climate governance increasingly relies on carbon pricing mechanisms to achieve emission reduction targets. As of 2024, 75 carbon pricing policies have been implemented globally, covering 24% of greenhouse gas emissions. As the largest carbon emitter, China launched its national carbon market in...
Proceedings Article

A Study on the Impact of New Energy Vehicle Brand Touchpoints on Consumer Purchase Decisions

Kairuo Lu
With the rapid development of China’s new energy vehicle (NEV) market, the role of brand touchpoints in consumers’ purchasing decisions has become increasingly prominent. This study systematically explores the impact of NEV brand touchpoints on consumer purchasing decisions through literature analysis,...
Proceedings Article

A Study of Tesla’s Competitive Strategy in the European Electric Vehicle Market

Yue Yin
With the improvement of environmental awareness and the support of government policies, the sales of new energy vehicles have grown significantly in Europe. As a leader in the EV market, Tesla has both opportunities and challenges in the European market. This study focuses on Tesla’s competitive strategy...
Proceedings Article

A Comparative Analysis of the Export Trade Situation and Innovative Approaches in China’s New Energy Automobile Industry

Jingxuan Xu
The international automotive sector is experiencing a remarkable shift, and new energy vehicles (NEVs) have become a central issue because of environmental considerations and technological progress. In the NEV market, China has risen to be a front - runner when it comes to production and export. This...
Proceedings Article

A Comparative Study on the Policies and Sales of Electric Vehicles between China and the United States

Xuning Ren
Due to the development of the economy, people’s environmental awareness and the responsibility of being a global citizen has significantly raised. Therefore, energy transition is taken into account to reduce carbon emission and achieve sustainable development. Among all these, the electrification of...
Proceedings Article

Research on Financial Risk Early Warning of New Energy Vehicle Enterprises Based on the Z-score Model: A Case Study of BAIC BluePark

Yujia Deng
For the country’s economy to grow in a sustainable and environmentally friendly manner, China has issued relevant policies to promote progress in new energy, which has created favorable development conditions and rare opportunities for new energy vehicle enterprises. However, due to the development of...
Proceedings Article

Research on the Construction Strategy of Xiaomi Corporation’s Ecological Chain

Shudan Tan
The With the upgrading of consumer demand and the increasing competition among enterprises, many companies have started to build ecological chains. Xiaomi’s ecological chain construction strategy provides a new paradigm for business model innovation theory. This article provides an in-depth analysis...
Proceedings Article

Reconstructing the Semiconductor Value Chain under AI: A Design-Manufacturing Comparison

Zhenyu Xu
The emergence of artificial intelligence as a transformative general-purpose technology is reshaping industries worldwide, with the semiconductor sector standing at the core of this evolution. As AI applications grow rapidly, particularly those requiring massive computing power, the semiconductor industry...
Proceedings Article

Research on the Impact of Parallel Contraction and Expansion Strategy on the Financial Performance of Fresh Food E-commerce Enterprises: A Case Study of Dingdong (Cayman) Ltd

Mengyi Zou
With the rapid expansion of fresh e-commerce industry into the refined operation stage, the contradiction between “scale expansion” and “efficiency improvement” has become the core challenge of enterprise development. The existing research mostly focuses on a single strategy, but lacks discussion on...
Proceedings Article

Business Model Comparison between Tesla and BYD: From Supply Chain Integration to Core Technology Competition

Xinran Li
The electric vehicle industry has grown rapidly in recent years, becoming a major area of innovation and investment. Within this sector, Tesla and BYD have emerged as two leading companies, each adopting different business models. This paper compares their strategies in two main areas: supply chain integration...
Proceedings Article

Great Power Competition and the Restructuring of Global Supply Chains: An Analysis Based on the China-U.S. Trade War

Yiyan Xue
In recent years, competition among major powers has intensified. The China-U.S. trade war began in March 2018 and continued for seven years. The competitive dynamics between China and the United States have only increased in economic and technological fields, and conflicts over tariffs have also escalated....
Proceedings Article

Research on the Transformation and Upgrading of the Automotive Industry: Focusing on China and Looking to the World

Ruiqi Han
In the context of the global automobile industry facing multiple challenges, ranging from supply chain disruptions and stringent environmental regulations to the accelerating shift toward electrification and intelligent mobility, this study focuses on the core dilemmas and breakthrough paths of domestic...
Proceedings Article

Research for Trade Transition in China-ASEAN Cooperation Driven by Digital Economy

Boyu Zhao
The world is undergoing an unprecedented technological innovation. On the other hand, the connection and relationship pattern between countries in the world is facing a challenge. Regional relationships across countries become more important. Contemporarily, a country cannot develop better and become...
Proceedings Article

Analysis of the Digital Transformation Strategy in the Catering Industry: A Case Study of Hong Kong

Jingfeng Xu
With the advancement of technology, digital operations have been developing in different industries. The Hong Kong catering industry is undergoing a digital transformation, benefiting from the maturity of catering operations in mainland China. Digital transformation can improve the industry’s quality,...
Proceedings Article

Fixed Exchange Rate, Export Promotion, and Foreign Exchange Reserves Accumulation: A Feasible Path for Vietnam to Achieve Economic Center Status

Jiayi You
This paper explores the path for Vietnam’s transition from an ″economic periphery″ to an ″economic center″, focusing on the synergistic effects of its fixed exchange rate policy, export-oriented strategy, and foreign exchange reserves accumulation. Since adopting a limited floating exchange rate system...
Proceedings Article

Integrated Multidimensional Assessment of Enterprises: A Mindray Medical Case Study

Zhen Bian
Current enterprise valuation methodologies often exhibit limitations through excessive reliance on financial metrics. This study proposes a multidimensional assessment framework integrating both financial and non-financial factors for comprehensive performance evaluation. Using Mindray Medical as an...