Human Resource Role and Online Strategy

DOI

10.2991/assehr.k.200407.035How to use a DOI?

Keywords

human resource, technology, online

Abstract

The era of industrial revolution 4.0 had force the implementation of technology in all aspect of life, including in the organization operational. While previous studies investigated the effect of human resource role on performance, this study examined the role of human resource presented the organization performance based on the Role Theory perspective. This research analyzed the online service/marketing attributes and predictors of the human resource role, based on online service attributes and organization performance attributes variables. We distributed questionnaire to tourism community in Indonesia in 2019. In this study we used regression to examine the effect of technology application, online marketing, on human resource role within the organization. The result indicated that some online marketing attributes had a positive impact on human resource role within the tourism community performance.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sari Lestari Zainal Ridho
AU  - Neneng Miskiyah
AU  - Muhammad Anshari
AU  - Hadi Jauhari
PY  - 2020
DA  - 2020/04/10
TI  - Human Resource Role and Online Strategy
BT  - Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)
PB  - Atlantis Press
SP  - 201
EP  - 207
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200407.035
DO  - 10.2991/assehr.k.200407.035
ID  - Ridho2020
ER  -