Human Resource Role and Online Strategy
- 10.2991/assehr.k.200407.035How to use a DOI?
- human resource, technology, online
The era of industrial revolution 4.0 had force the implementation of technology in all aspect of life, including in the organization operational. While previous studies investigated the effect of human resource role on performance, this study examined the role of human resource presented the organization performance based on the Role Theory perspective. This research analyzed the online service/marketing attributes and predictors of the human resource role, based on online service attributes and organization performance attributes variables. We distributed questionnaire to tourism community in Indonesia in 2019. In this study we used regression to examine the effect of technology application, online marketing, on human resource role within the organization. The result indicated that some online marketing attributes had a positive impact on human resource role within the tourism community performance.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sari Lestari Zainal Ridho AU - Neneng Miskiyah AU - Muhammad Anshari AU - Hadi Jauhari PY - 2020 DA - 2020/04/10 TI - Human Resource Role and Online Strategy BT - Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019) PB - Atlantis Press SP - 201 EP - 207 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200407.035 DO - 10.2991/assehr.k.200407.035 ID - Ridho2020 ER -