Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)

Exploring Linkage Among Experiential Value, Image of Destination, and Intention to Revisit in Nature Tourism

Authors
Heri Setiawan, Muchsin Sagaf Shihab, Taufiq Marwa, Zakaria Wahab
Corresponding Author
Heri Setiawan
Available Online 10 April 2020.
DOI
https://doi.org/10.2991/assehr.k.200407.022How to use a DOI?
Keywords
experiential value, destination image, revisit intention, natural tourism
Abstract

Natural based tourism is one of the tourist activities offered by tourism destination managers and it is increasingly in demand by tourists. The study of tourist visits to natural tourism destinations is still limited. Exploration of experiential value, image of destination and intention to revisit natural tourism destinations is examined in this study. The samples in this study were 180 respondents with the purposive sampling technique used. The research sample was domestic tourists who had visited natural tourism destinations in Palembang during May 2019. Data collected through questionnaires to respondents and further processed using SPSS 23 and AMOS 22 to determine the minimum requirements and hypotheses testing. Results of analysis explain the value of experience has a significant and positive effect on the image of tourism destination. Experiential value of tourist has a significant and positive effect on the intention to revisit. However, the image of tourism destination has not a significant and positive effect on the intention to revisit. Therefore, results of the study can provide an understanding of visiting intentions and can be a basis for destination managers and related parties to pay attention to marketing natural tourism destinations.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 April 2020
ISBN
978-94-6252-953-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.200407.022How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Heri Setiawan
AU  - Muchsin Sagaf Shihab
AU  - Taufiq Marwa
AU  - Zakaria Wahab
PY  - 2020
DA  - 2020/04/10
TI  - Exploring Linkage Among Experiential Value, Image of Destination, and Intention to Revisit in Nature Tourism
BT  - Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)
PB  - Atlantis Press
SP  - 127
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200407.022
DO  - https://doi.org/10.2991/assehr.k.200407.022
ID  - Setiawan2020
ER  -