Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)

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Marketing Efficiency of Organic Rice in East Lampung Regency

(Case Study in Multi Baliwo Farmers Group, Purwokencono Village, Sekampung Udik District)

Authors
Sri Handayani1, *, Dwi Eva Nirmagustina1, Ni Siluh Putu Nuryani1
1Politeknik Negeri Lampung, Bandar Lampung, Indonesia
*Corresponding author. Email: sri.handayani84@polinela.ac.id
Corresponding Author
Sri Handayani
Available Online 31 July 2023.
DOI
10.2991/978-2-38476-026-8_22How to use a DOI?
Keywords
marketing channels; organic rice; marketing efficiency
Abstract

Organic rice has a large market potential in the community, this is based on the increasing demand for organic food products. However, the basic problem experienced by organic rice farmers is limited market information for organic rice products and marketing channels. The purpose of this study was to identify marketing channels for organic rice products and to analyze the marketing efficiency of organic rice in East Lampung Regency. The location of the research is located in Purwokencono Village, Sekampung Udik District, East Lampung Regency which has been cultivating organic rice since 2010 and has obtained organic certification Inofice. The data analysis method used marketing margin and farmer's share for organic rice marketing. Total respondents were 16 farmers, 1 farmer groups namely Multi Baliwo, 2 collecting traders namely Yabima and community group, and 1 retailer. Research results show that marketing channels formed by marketing organic rice in East Lampung Regency are 3 (three) channels, namely channel I (farmers – farmer group – yabima – retail - consumer), channel II (farmers – farmer group – yabima – consumer), and chanel III (farmers – community group - consumer). The results of organic rice marketing efficiency can be shown that marketing channel II is categorized as efficient because it has the lowest marketing efficiency value of 22.52%.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 July 2023
ISBN
10.2991/978-2-38476-026-8_22
ISSN
2352-5398
DOI
10.2991/978-2-38476-026-8_22How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sri Handayani
AU  - Dwi Eva Nirmagustina
AU  - Ni Siluh Putu Nuryani
PY  - 2023
DA  - 2023/07/31
TI  - Marketing Efficiency of Organic Rice in East Lampung Regency
BT  - Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)
PB  - Atlantis Press
SP  - 196
EP  - 208
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-026-8_22
DO  - 10.2991/978-2-38476-026-8_22
ID  - Handayani2023
ER  -