Orientation of Market and Orientation of Learning as a Driver Innovation Capabilities of Small Restaurant

DOI

10.2991/ahsseh.k.210122.004How to use a DOI?

Keywords

orientation of market, learning orientation, innovation capabilities

Abstract

The success of small businesses, especially restaurant businesses, is very much determined by the ability of the manager or owner to innovate. The phenomenon in small business management encourages research that observes the orientation that managers have in seeing the market, the ability in learning so that it will encourage the ability of managers to innovate. This exploration uses a quantitative proceed toward multiple regression to decide the relationship between variables. The findings obtained in the study explain that a good understanding of market orientation has prominent effect on innovation capabilities. In addition, orientation of learning has important effect on the capability to make innovation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Purwati
AU  - Yusleli Herawati
AU  - Elisa
AU  - Marieska Lupikawati
PY  - 2021
DA  - 2021/01/25
TI  - Orientation of Market and Orientation of Learning as a Driver Innovation Capabilities of Small Restaurant
BT  - Proceedings of the 4th Forum in Research, Science, and Technology (FIRST-T3-20)
PB  - Atlantis Press
SP  - 17
EP  - 20
SN  - 2667-128X
UR  - https://doi.org/10.2991/ahsseh.k.210122.004
DO  - 10.2991/ahsseh.k.210122.004
ID  - 2021
ER  -