Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)

<Previous Article In Volume
Next Article In Volume>

Probing the Indonesian Academic VS Vocational Higher Education Websites: A Critical Discourse Analysis

Authors
Beni Wijaya1, *, Evi Agustina Sari1, Tiur Simanjuntak1, Qingjian Li2
1Department of English, Politeknik Negeri Sriwijaya, Palembang, Indonesia
2College of International Exchange, Shandong University of Science and Technology, Qingdao, China
*Corresponding author. Email: beniwijaya@polsri.ac.id
Corresponding Author
Beni Wijaya
Available Online 29 February 2024.
DOI
10.2991/978-2-38476-220-0_14How to use a DOI?
Keywords
Higher education; website; discourse analysis
Abstract

This research aims to look into higher and vocational education websites in Indonesia to see how language is used to promote these universities in society. The websites of the top 5 universities and 5 polytechnics in Indonesia based on webometrics in 2023 were selected as keynotes for analysis. It is expected that the findings can be a useful reference for all Indonesian universities by applying certain strategies, from language use to academic processes and activities, because institutional websites are increasingly important to universities for admission and marketing practices. Through critical discourse analysis, this study examines the language used on the websites of 10 higher education institutions in Indonesia from three different perspectives. The first is to describe the properties of the text web page and visual elements by using descriptive analytics. The second component is interpretive analysis, which looks at language’s functional elements as well as content to comprehend and clarify how language functions in connection to social systems. To explain social, historical, and cultural values, the third analysis is the social aspect. Given the importance of websites in higher education marketing and enrollment, we hope that all groups will be able to understand how language can be used to express a higher education identity organization’s website to increase legitimacy and student interest.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 February 2024
ISBN
10.2991/978-2-38476-220-0_14
ISSN
2352-5398
DOI
10.2991/978-2-38476-220-0_14How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Beni Wijaya
AU  - Evi Agustina Sari
AU  - Tiur Simanjuntak
AU  - Qingjian Li
PY  - 2024
DA  - 2024/02/29
TI  - Probing the Indonesian Academic VS Vocational Higher Education Websites: A Critical Discourse Analysis
BT  - Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)
PB  - Atlantis Press
SP  - 117
EP  - 126
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-220-0_14
DO  - 10.2991/978-2-38476-220-0_14
ID  - Wijaya2024
ER  -