Is Kuaishou an Exceptional Investing Opportunity?

A Comprehensive Analysis of the Fundamentals Using the POCD Framework

DOI

10.2991/aebmr.k.210917.021How to use a DOI?

Keywords

Kuaishou, POCD framework, Investing opportunity, Live-streaming, Short-video sharing platform, Chinese rural market

Abstract

The rapid development of the short-video sharing platform and live-streaming business recently brought a lot of attention to one of the industry titans – the Kuaishou company. To evaluate if the firm is a potential investment opportunity and its risk, this paper used the POCD framework from the Harvard Business School to access three essential fundamentals of the company, that are the individuals putting the most effect on the company, the general market opportunity, and its characteristic, and the regulatory changes and trends the company will undertake. After investigating the strengthens and weaknesses of these aspects, the paper concluded that the company will be a promising investing chance for the investor who can tolerate a moderate level of risks. This paper also provides some understandings, insights, opinions on the short-video sharing business.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiyan Wu
AU  - Yucheng Qin
PY  - 2021
DA  - 2021/09/18
TI  - Is Kuaishou an Exceptional Investing Opportunity?
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 122
EP  - 127
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.021
DO  - 10.2991/aebmr.k.210917.021
ID  - Wu2021
ER  -