Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)

Research of the Risk and Profitability of Community Group Purchasing in the Context of New Retail Economy

Authors
Boxiong Li, Bin Lin, Runying Zhu
Corresponding Author
Boxiong Li
Available Online 18 September 2021.
DOI
10.2991/aebmr.k.210917.012How to use a DOI?
Keywords
Community Group Purchasing, Risk, Profitability, Strategies
Abstract

With the development of e-commerce, several forms of consumption appeared. Group purchasing is one of the forms of online shopping, which defines purchasing grocery in community groups from retail business by e-commerce ways. This paper will illustrate the properties of group purchasing and conclude the development process of group purchasing by researches. Then, it is going to discuss the risk and profitability of group purchasing nowadays by the methods of literature research, case study, and comparative analysis. Firstly, index analysis of the risk and profitability of community group-buying is the next part of the discussion, which is based on Dingdong (Cayman) Limited. Secondly, the category of risks will be given, which generally includes three main risks, competitional Risk, Financial Risk, and Operational Risk. The aim is to form a solution to benefit these two factors. Finally, the result of the research can be a guide to improve the profitability of businesses in the competitive group purchasing area and reduce the potential risks of the businesses.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
18 September 2021
ISBN
978-94-6239-432-2
ISSN
2352-5428
DOI
10.2991/aebmr.k.210917.012How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Boxiong Li
AU  - Bin Lin
AU  - Runying Zhu
PY  - 2021
DA  - 2021/09/18
TI  - Research of the Risk and Profitability of Community Group Purchasing in the Context of New Retail Economy
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 69
EP  - 76
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.012
DO  - 10.2991/aebmr.k.210917.012
ID  - Li2021
ER  -