Analysis of Enterprise Operation Under the Impact of COVID-19 Epidemic: A Case Study of Nike Inc.
- DOI
- 10.2991/aebmr.k.210917.024How to use a DOI?
- Keywords
- COVID-19, Nike Inc., quantitative and qualitative research methods, short-term, negative impact, enterprise operation
- Abstract
The outbreak of Coronavirus Disease 2019 (COVID-19) brought a significant negative impact on the global economic and social development, where many enterprises are generally facing operational difficulties. Among all the corporations, Nike Inc.’s practice in the face of major public safety accidents has practical significance and enlightenment for the business management of enterprises and countries. Based on the combination of quantitative and qualitative research methods, this paper discusses the short-term negative impacts of major public health emergencies on Nike Inc. According to the ratio analysis, Nike Inc.’s performance in profitability is pretty well. Regarding to the SWOT analysis, it turns out that Nike Inc. has low manufacturing cost and advantages in marketing and sales. However, it still needs to pay attention to single core competitiveness and high price. This article provides feasible reference ideas for multinational enterprises and countries to deal with major public security incidents. On this basis, these results are useful for enterprises to eliminate the negative impact of the epidemic on their operations. Besides, it will be helpful for countries to protect their economic achievements and create a better business environment in the face of crisis.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sihan Meng AU - Beichen Wei AU - Gaozhen Xu AU - Ruimeng Zhang PY - 2021 DA - 2021/09/18 TI - Analysis of Enterprise Operation Under the Impact of COVID-19 Epidemic: A Case Study of Nike Inc. BT - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021) PB - Atlantis Press SP - 137 EP - 145 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210917.024 DO - 10.2991/aebmr.k.210917.024 ID - Meng2021 ER -