Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)

The Correlation of Online Social Cognitive Capital Towards Knowledge Transfer Consumer Willingness to Pay: A Case Study

Authors
Jianyu Zhu, Ruiqi Zhu, Zunkai Weng
Corresponding Author
Jianyu Zhu
Available Online 18 September 2021.
DOI
10.2991/aebmr.k.210917.018How to use a DOI?
Keywords
Knowledge Transfer, Social Capital, Consumer Willingness to Pay
Abstract

The research towards the consumer willingness to pay in the knowledge sharing economy has begun for decades. Related research has shown that the social cognitive capital, or the expected gain of consumer, has a significant correlation towards knowledge exchange consumer willingness to pay. But for there is a difference between knowledge transfer and knowledge exchange, the acquisition and application of knowledge by the consumer. Whether the correlation is same? We use Python and analysis Tencent Classroom, a knowledge payment platform, as a case. But in the major striped sub-marketplace, there is only a moderate correlation between the social cognitive capital and consumer willingness.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
18 September 2021
ISBN
10.2991/aebmr.k.210917.018
ISSN
2352-5428
DOI
10.2991/aebmr.k.210917.018How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jianyu Zhu
AU  - Ruiqi Zhu
AU  - Zunkai Weng
PY  - 2021
DA  - 2021/09/18
TI  - The Correlation of Online Social Cognitive Capital Towards Knowledge Transfer Consumer Willingness to Pay: A Case Study
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 105
EP  - 109
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.018
DO  - 10.2991/aebmr.k.210917.018
ID  - Zhu2021
ER  -