The Effect of Consumers’ Environmental Awareness on Business Operations Management

Bingxin Zeng; Qian Zhang; Liyu Xia; Guangrui Tang; Jiaxu Chen; Wenhao Zhu

doi:10.2991/978-94-6463-054-1_85

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The Effect of Consumers’ Environmental Awareness on Business Operations Management

Authors

Bingxin Zeng¹^{, *}, Qian Zhang¹, Liyu Xia¹, Guangrui Tang¹, Jiaxu Chen¹, Wenhao Zhu¹

¹State Grid Energy Research Institute Co., Ltd., Beijing, China

^*Corresponding author. Email: zengbingxin@sgeri.sgcc.com.cn

Corresponding Author

Bingxin Zeng

Available Online 14 December 2022.

DOI: 10.2991/978-94-6463-054-1_85 How to use a DOI?
Keywords: production operations management; consumers’ environmental awareness; technology adoption
Abstract: The technology adoption decision has always been the core issue of business operation management. Consumers are increasingly concerned about the low-carbon attributes of products and the market demand is gradually affected by consumers’ environmental awareness. Then firms’ technology investment decision might be affected and its result is ambiguous. This paper examines the effect of consumers’ environmental awareness on business operations management. This paper constructs a two-stage model to describe firms’ decision-making and finds that consumer preference for low carbon will encourage firms to invest in a more advanced abatement technology. Moreover, for the same sensitivity factor of consumers to carbon reduction, a more stringent environmental policy induces a more advanced abatement technology adoption. Furthermore, the sensitivity factor of consumers to carbon reduction plays a greater role on technology choice in the high level of environmental stringency. Finally, some policy implications and key research directions for the future are provided.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 14 December 2022
ISBN: 10.2991/978-94-6463-054-1_85
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-054-1_85 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Bingxin Zeng
AU  - Qian Zhang
AU  - Liyu Xia
AU  - Guangrui Tang
AU  - Jiaxu Chen
AU  - Wenhao Zhu
PY  - 2022
DA  - 2022/12/14
TI  - The Effect of Consumers’ Environmental Awareness on Business Operations Management
BT  - Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
PB  - Atlantis Press
SP  - 786
EP  - 792
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-054-1_85
DO  - 10.2991/978-94-6463-054-1_85
ID  - Zeng2022
ER  -

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