Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

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Analysis of Tesla’s Innovation Strategy and Influence of Leadership

Authors
Keyi Qin1, *
1Imperial College London, London, SW7 2AZ, UK
*Corresponding author. Email: keyi.qin2000@gmail.com
Corresponding Author
Keyi Qin
Available Online 14 December 2022.
DOI
10.2991/978-94-6463-054-1_26How to use a DOI?
Keywords
Electric vehicles; Tesla; innovation; leadership; Gigafactory
Abstract

Tesla has attained a benchmark in the electric vehicle industry but it faced issues such as ownership protection rights, chip shortage and delivery delays. Tesla’s real competitors are not new energy operators, therefore despite leading the capital market, Tesla is not in a stable position. The future of Tesla is restricted due to factors like capacity, market, finance and chip, hence Tesla needs to focus on its innovation ability and leverage its business model to promote development. Hence this research aims to answer the question – how effective is Tesla’s innovation strategy and how do leadership and internal and external factors affect its innovation and performance? To achieve this aim, Tesla analyses its business canvas model, innovation framework and internal and external actors, as well as how it affects its innovation strategy and performance. The results show that Tesla integrated innovation in its business canvas model and created value for its customers, however it lacked focus on commercial costs and channels. Moreover, Tesla uses an incremental product innovation strategy, external and internal factors like market demand, creative culture, and leadership and team working supports the innovation strategy of the company.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2022
ISBN
10.2991/978-94-6463-054-1_26
ISSN
2352-5428
DOI
10.2991/978-94-6463-054-1_26How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Keyi Qin
PY  - 2022
DA  - 2022/12/14
TI  - Analysis of Tesla’s Innovation Strategy and Influence of Leadership
BT  - Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
PB  - Atlantis Press
SP  - 228
EP  - 238
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-054-1_26
DO  - 10.2991/978-94-6463-054-1_26
ID  - Qin2022
ER  -