Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

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The Financial Statement Analysis of LVMH

Authors
Sihan Chen1, *
1St. Andrews College, Cambridge, CB1 2JB, UK
*Corresponding author. Email: sihan.chen@standrewscambridge.co.uk
Corresponding Author
Sihan Chen
Available Online 14 December 2022.
DOI
10.2991/978-94-6463-054-1_74How to use a DOI?
Keywords
Strategy; Main Competitors; Income Statement
Abstract

This article analyses the commercial, financial and market performance of Louis Vuitton Moët Hennessy-LVMH, which is grand enough to become synonymous with luxury brands. So in this article, there will be a slight insight into the strategies and some subtle financial aspects of the popularity of the luxury industry. First, the article describes the current situation and background of LVMH. It then takes the reader through the six key management models of LVMH. The article also uses Political, Economic, Social, Technological, Legal and Environmental Factors- PESTLE to analyse the strategic direction of LVMH. It also draws conclusions about future strategic directions and developments in relation to the strategies already used by LVMH. The second important section analyses the three most important competitors of LVMH, Richemont, Kering and Hermès. The last section analyses and compares them in two ways: financial performance and SWOT analysis. It is hoped that it will give some ideas and directions to new companies wishing to enter the luxury industry. It is also hoped that LVMH’s own client base will come to understand them better and trust them more, helping them to build a closer bridge with their clients.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2022
ISBN
10.2991/978-94-6463-054-1_74
ISSN
2352-5428
DOI
10.2991/978-94-6463-054-1_74How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sihan Chen
PY  - 2022
DA  - 2022/12/14
TI  - The Financial Statement Analysis of LVMH
BT  - Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
PB  - Atlantis Press
SP  - 678
EP  - 688
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-054-1_74
DO  - 10.2991/978-94-6463-054-1_74
ID  - Chen2022
ER  -