Commercial Bank Apps Can Be Better

Users’ Experience Research

DOI

10.2991/978-94-6463-054-1_20How to use a DOI?

Keywords

Strategic transformation; Mobile banking app; Design

Abstract

The mobile payment products most commonly used by Chinese users are wechat payment, Alipay and UnionPay cloud flash payment. Internet companies have obvious advantages in third-party payment platforms. In terms of Microfinance: commercial banks only work on poverty alleviation loans supported by the state. For other groups, microfinance of Internet enterprises is more attractive than credit cards. Driven by national policies and declining profits, banks want to develop Internet business, but customers have low willingness to try, and mobile banking is the online integrated service marketing position that all banks strive to promote. In saying that the current research have not find out the shortcomings of mobile banking design. The author tries to find the reasons from the perspective of online banking App Design and user experience, and make up for the current research gap in this field of Internet finance.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zizhe Zhang
PY  - 2022
DA  - 2022/12/14
TI  - Commercial Bank Apps Can Be Better
BT  - Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
PB  - Atlantis Press
SP  - 173
EP  - 178
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-054-1_20
DO  - 10.2991/978-94-6463-054-1_20
ID  - Zhang2022
ER  -