Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

Strategy of Product Development and Process of Creative Industries in Indonesia

Authors
Ryan Kurniawan, Andhi Sukma, Evo Sampetua Hariandja
Corresponding Author
Ryan Kurniawan
Available Online August 2016.
DOI
https://doi.org/10.2991/gcbme-16.2016.36How to use a DOI?
Keywords
product development, process, creative industry, Indonesia
Abstract
Creative industries in Indonesia are confronting the globalization pressures that is profoundly focused and to maintain their prosperity by new product development. The target of this study was investigating the activity of product development by including strategy, process, organization, the performance assessment of new product development itself. This study led through the survey that have utilized already with changes balanced with attributes of Indonesia creative industries and interview with manager and director level of product planning, product engineering, product development, marketing planning, and R&D. The sample in this study are 320 creative companies consisting 25% private, 15% SME, 10% joint venture, 10% home industry, and the rest were others. The results revealed that 51% of product development strategy comes from the direction of top management and 47% from outsiders. Mostly the objective of product development in order to meet consumer demand. The strategy of product development of creative industries in Indonesia were new products that emphasize on derivative products.
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Proceedings
2016 Global Conference on Business, Management and Entrepreneurship
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
978-94-6252-268-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/gcbme-16.2016.36How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ryan Kurniawan
AU  - Andhi Sukma
AU  - Evo Sampetua Hariandja
PY  - 2016/08
DA  - 2016/08
TI  - Strategy of Product Development and Process of Creative Industries in Indonesia
BT  - 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.36
DO  - https://doi.org/10.2991/gcbme-16.2016.36
ID  - Kurniawan2016/08
ER  -