Supply Chain Operational Capability Affecting Business Performance of Creative Industries
- Suryadi Hadi, Benyamin Parubak
- Corresponding Author
- Suryadi Hadi
Available Online August 2016.
- https://doi.org/10.2991/gcbme-16.2016.39How to use a DOI?
- creative industries; supply chain operational capability
- The creative industries can be used as a potential sector in order to reduce social problems and contribute to improve economy. The sustainability of this industry operation can be overcome by increasing the supply chain operational capability, such as, structural capabilities, logistics and technology. The purpose of this study is to collect detailed information on the implementation of supply chain operational capability in the creative industries and the extent of its effect on their performance. This research is categorized as descriptive and quantitative study through observation, documentation and literature review. This study also used an interview and delivered questionnaires to collect data through 155 respondents. The focus area of the creative industries in this study is printing businesses and crafts. Multiple regressions with SPSS Software tools was used to analyze the primary. Based on the results of this study, structural capability, logistics and technology have simultaneously affected to the performance of the creative industries. However, the technological capability partially has negative impact on the performance of the creative industries. Subsequent research in the area of this study is needed by using other research methods with the aim to enrich the concepts related to supply chain management.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Suryadi Hadi AU - Benyamin Parubak PY - 2016/08 DA - 2016/08 TI - Supply Chain Operational Capability Affecting Business Performance of Creative Industries BT - 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.39 DO - https://doi.org/10.2991/gcbme-16.2016.39 ID - Hadi2016/08 ER -