Food Supply Chain: Consumer Preferences
- 10.2991/gcbme-16.2016.42How to use a DOI?
- food supply chain; consumer preference; short food supply chain management;long food supply chain management
There are many papers that independently argue either for or against short or long food supply chain management. This paper attempts to combine both sides of arguments for short and long food supply chain through literature research. The arguments for short supply chain referred to in this paper as altruistic in nature. For a balanced view point, another set of list is compiled for arguments in support of long food supply chain or global food supply. Arguments for global supply referred to in this paper are viewed with economical value. Interviews are conducted on consumers of varying backgrounds as to their preferences on fruits and vegetables supplied through both long and short supply chain. Main research question is, when faced with the choice of altruism or economical values, which one will prevail? A look at the role of popular culture in shaping those preferences will also be investigated. Suggestions for managerial implications will be provided.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Imanuella Romaputri Andilolo AU - Ikma Citra Ranteallo PY - 2016/08 DA - 2016/08 TI - Food Supply Chain: Consumer Preferences BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 229 EP - 232 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.42 DO - 10.2991/gcbme-16.2016.42 ID - RomaputriAndilolo2016/08 ER -