Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

Food Supply Chain: Consumer Preferences

Authors
Imanuella Romaputri Andilolo, Ikma Citra Ranteallo
Corresponding Author
Imanuella Romaputri Andilolo
Available Online August 2016.
DOI
https://doi.org/10.2991/gcbme-16.2016.42How to use a DOI?
Keywords
food supply chain; consumer preference; short food supply chain management;long food supply chain management
Abstract
There are many papers that independently argue either for or against short or long food supply chain management. This paper attempts to combine both sides of arguments for short and long food supply chain through literature research. The arguments for short supply chain referred to in this paper as altruistic in nature. For a balanced view point, another set of list is compiled for arguments in support of long food supply chain or global food supply. Arguments for global supply referred to in this paper are viewed with economical value. Interviews are conducted on consumers of varying backgrounds as to their preferences on fruits and vegetables supplied through both long and short supply chain. Main research question is, when faced with the choice of altruism or economical values, which one will prevail? A look at the role of popular culture in shaping those preferences will also be investigated. Suggestions for managerial implications will be provided.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 Global Conference on Business, Management and Entrepreneurship
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
978-94-6252-268-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/gcbme-16.2016.42How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Imanuella Romaputri Andilolo
AU  - Ikma Citra Ranteallo
PY  - 2016/08
DA  - 2016/08
TI  - Food Supply Chain: Consumer Preferences
BT  - 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.42
DO  - https://doi.org/10.2991/gcbme-16.2016.42
ID  - RomaputriAndilolo2016/08
ER  -