Value Chain Analysis in Small Business Context

DOI

10.2991/gcbme-16.2016.56How to use a DOI?

Keywords

value chain analysis, small business, operations management

Abstract

Value chain analysis is a tool to understand the activities that create value to company's product. Value chain analysis help companies in identifying the position of the company and analyze the activities in the value chain as well as eliminate activities that do not create added value to the product or service. The purpose of this paper to identify the activities in the value chain and to explore the problems in small business context. We used an interview and observation for data collection. As a case study, we elaborated a small firm in Bandung, Indonesia engaged in Muslim fashion industry. The result show that there are still many problems in the value chain in this company, ranging from primary activities to support activities. This paper is unique since its combine strategic and operations perspectives. Also there is still rare value chain analysis study in the context of small business, especially in emerging economies as Indonesia.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mega Iskanti Putri
AU  - Budi Harsanto
PY  - 2016/08
DA  - 2016/08
TI  - Value Chain Analysis in Small Business Context
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 309
EP  - 313
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.56
DO  - 10.2991/gcbme-16.2016.56
ID  - IskantiPutri2016/08
ER  -