Value Chain Analysis in Small Business Context
- 10.2991/gcbme-16.2016.56How to use a DOI?
- value chain analysis, small business, operations management
Value chain analysis is a tool to understand the activities that create value to company's product. Value chain analysis help companies in identifying the position of the company and analyze the activities in the value chain as well as eliminate activities that do not create added value to the product or service. The purpose of this paper to identify the activities in the value chain and to explore the problems in small business context. We used an interview and observation for data collection. As a case study, we elaborated a small firm in Bandung, Indonesia engaged in Muslim fashion industry. The result show that there are still many problems in the value chain in this company, ranging from primary activities to support activities. This paper is unique since its combine strategic and operations perspectives. Also there is still rare value chain analysis study in the context of small business, especially in emerging economies as Indonesia.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mega Iskanti Putri AU - Budi Harsanto PY - 2016/08 DA - 2016/08 TI - Value Chain Analysis in Small Business Context BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 309 EP - 313 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.56 DO - 10.2991/gcbme-16.2016.56 ID - IskantiPutri2016/08 ER -