The Differentiation of Unique Education Services to The Superior Customer Value
- 10.2991/gcbme-16.2016.60How to use a DOI?
- differentiation; unique educational services; Islamic boarding-based junior high schools
Education is a product in the form of educational services. The Presentation of those services includes physical aspects such as facilities and non-physical aspects such as the various forms of educational activities packaged in a single unit curriculum. Using differentiation, the product has a differentiator value from the other similar products. This research aims to analyze the influence of a unique educational service differentiation to the superior customer value for Islamic boarding-based junior high schools in Indramayu. This research method uses a survey of 100 respondents which are the students' parents/guardians. The result of this research is an educational service differentiation has a positive and significant effect to the superior customer value. For that presumably it should be best that Islamic boarding-based junior high schools constantly create the educational services differentiation so they are different and have a characteristic that is not belonged by other educational institutions.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Muhamad Adi Suja'i PY - 2016/08 DA - 2016/08 TI - The Differentiation of Unique Education Services to The Superior Customer Value BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 335 EP - 339 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.60 DO - 10.2991/gcbme-16.2016.60 ID - AdiSuja'i2016/08 ER -