The Differentiation of Unique Education Services to The Superior Customer Value

DOI

10.2991/gcbme-16.2016.60How to use a DOI?

Keywords

differentiation; unique educational services; Islamic boarding-based junior high schools

Abstract

Education is a product in the form of educational services. The Presentation of those services includes physical aspects such as facilities and non-physical aspects such as the various forms of educational activities packaged in a single unit curriculum. Using differentiation, the product has a differentiator value from the other similar products. This research aims to analyze the influence of a unique educational service differentiation to the superior customer value for Islamic boarding-based junior high schools in Indramayu. This research method uses a survey of 100 respondents which are the students' parents/guardians. The result of this research is an educational service differentiation has a positive and significant effect to the superior customer value. For that presumably it should be best that Islamic boarding-based junior high schools constantly create the educational services differentiation so they are different and have a characteristic that is not belonged by other educational institutions.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muhamad Adi Suja'i
PY  - 2016/08
DA  - 2016/08
TI  - The Differentiation of Unique Education Services to The Superior Customer Value
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 335
EP  - 339
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.60
DO  - 10.2991/gcbme-16.2016.60
ID  - AdiSuja'i2016/08
ER  -