Proposed Model for Social Capital Relationship with Online Purchase Decision in Social Network
- 10.2991/gcbme-16.2016.61How to use a DOI?
- Social Networking Site; Online Purchase Decision; Online Purchase Intention; eWOM; Social Capital.
This study aims to propose a model for online consumer behavior within social networking site. Previous studies have tried to offer models to explain social network user's behavior regarding to purchase decision and eWOM. But so far none has tried to relate what could triggered eWOM and their relationship with purchase decision in a social network site. This study is qualitative descriptive analysis technique through the study of literature. The result of this study propose a more comprehensive model for online purchase decision within a social networking site that include social capital, eWOM, online purchase intention and online purchase decision.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Adhi Prasetio AU - Vanessa Gaffar PY - 2016/08 DA - 2016/08 TI - Proposed Model for Social Capital Relationship with Online Purchase Decision in Social Network BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 340 EP - 344 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.61 DO - 10.2991/gcbme-16.2016.61 ID - Prasetio2016/08 ER -