Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

The Interaction Between Dynamic Marketing Capability and Service Innovation Capability on Performance

Authors
Evo Sampetua Hariandja
Corresponding Author
Evo Sampetua Hariandja
Available Online August 2016.
DOI
https://doi.org/10.2991/gcbme-16.2016.73How to use a DOI?
Keywords
dynamic marketing capability, service innovation capability, interaction, performance, hotel industry
Abstract
This study examines the interaction between dynamic marketing capability, service innovation capability on performance in the context of hotel industry. The conceptual framework used in this research has been drawn from marketing and innovation theory. Specifically, relationships related to dynamic marketing capability, service innovation capability, marketing communication, and performance have been identified. This research develops a framework about interaction both capabilities and its performance in an organization and link four main variables: service innovation capability, dynamic marketing capability, marketing communication, and performance. This link has been given little attention by prior research particularly in the hospitality industry. The proposed model is discussed in the paper.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 Global Conference on Business, Management and Entrepreneurship
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
978-94-6252-268-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/gcbme-16.2016.73How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Evo Sampetua Hariandja
PY  - 2016/08
DA  - 2016/08
TI  - The Interaction Between Dynamic Marketing Capability and Service Innovation Capability on Performance
BT  - 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.73
DO  - https://doi.org/10.2991/gcbme-16.2016.73
ID  - SampetuaHariandja2016/08
ER  -