Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

What Can be done by Value Creation in SMEs

Authors
Reminta Lumban Batu, Eeng Ahman, Lili Adi Wibowo
Corresponding Author
Reminta Lumban Batu
Available Online August 2016.
DOI
https://doi.org/10.2991/gcbme-16.2016.74How to use a DOI?
Keywords
value creation, marketing performance
Abstract
sustainability of SMEs is essential for supporting business growth and can contribute to the growth of the economy. Value creation in accordance with the cultural values applied in Purwakarta SMEs to improve marketing performance. More and more SMEs have value creation in its operational activities will increasingly affect marketing performance of SMEs. This research is to analyze the data and information of value creation and marketing performance of SMEs Purwakarta. This study is descriptive verification method and cross sectional method for collecting primary data in the form of the questionnaire then verified by a research model with Partial Least Square. Value Creation has a positive effect capable of affecting the performance of marketing. This studies demonstrated that the implications of the use value creation to increased marketing performance.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 Global Conference on Business, Management and Entrepreneurship
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
978-94-6252-268-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/gcbme-16.2016.74How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Reminta Lumban Batu
AU  - Eeng Ahman
AU  - Lili Adi Wibowo
PY  - 2016/08
DA  - 2016/08
TI  - What Can be done by Value Creation in SMEs
BT  - 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.74
DO  - https://doi.org/10.2991/gcbme-16.2016.74
ID  - LumbanBatu2016/08
ER  -