What Can be done by Value Creation in SMEs
- 10.2991/gcbme-16.2016.74How to use a DOI?
- value creation, marketing performance
sustainability of SMEs is essential for supporting business growth and can contribute to the growth of the economy. Value creation in accordance with the cultural values applied in Purwakarta SMEs to improve marketing performance. More and more SMEs have value creation in its operational activities will increasingly affect marketing performance of SMEs. This research is to analyze the data and information of value creation and marketing performance of SMEs Purwakarta. This study is descriptive verification method and cross sectional method for collecting primary data in the form of the questionnaire then verified by a research model with Partial Least Square. Value Creation has a positive effect capable of affecting the performance of marketing. This studies demonstrated that the implications of the use value creation to increased marketing performance.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Reminta Lumban Batu AU - Eeng Ahman AU - Lili Adi Wibowo PY - 2016/08 DA - 2016/08 TI - What Can be done by Value Creation in SMEs BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 409 EP - 412 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.74 DO - 10.2991/gcbme-16.2016.74 ID - LumbanBatu2016/08 ER -