Analysis of Competitor Intelligence as Product Strategy Business Development
- 10.2991/gcbme-16.2016.75How to use a DOI?
- Competitor Intelligence, business strategy development, success factors, added value, competitiveness
Competitor Intelligence is a form of intelligence business where collection of the data and information is Analysed and transformed for use in strategic planning and problem solving. Competitor Intelligence is one of the strategies that used as business development products. In this research Competitor Intelligence uses to enhance competitiveness of Product X LIPI so that the product more acceptable in the market. This study uses quantitative and qualitative methods by collecting data on similar products to determine the strengths and weakness of each product. The analysis carried out by determining 7 criteria success factors which then conducted an in-depth analysis to generate new added value. From the results of the Competitor Intelligence analysis showed that from 7 criteria success factors defined, there are 2 criteria success factors that should be added to product X LIPI in order to improve product competitiveness in the market.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Syukri Yusuf Nasution PY - 2016/08 DA - 2016/08 TI - Analysis of Competitor Intelligence as Product Strategy Business Development BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 413 EP - 419 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.75 DO - 10.2991/gcbme-16.2016.75 ID - YusufNasution2016/08 ER -