Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

Analysis of Competitor Intelligence as Product Strategy Business Development

Authors
Syukri Yusuf Nasution
Corresponding Author
Syukri Yusuf Nasution
Available Online August 2016.
DOI
10.2991/gcbme-16.2016.75How to use a DOI?
Keywords
Competitor Intelligence, business strategy development, success factors, added value, competitiveness
Abstract

Competitor Intelligence is a form of intelligence business where collection of the data and information is Analysed and transformed for use in strategic planning and problem solving. Competitor Intelligence is one of the strategies that used as business development products. In this research Competitor Intelligence uses to enhance competitiveness of Product X LIPI so that the product more acceptable in the market. This study uses quantitative and qualitative methods by collecting data on similar products to determine the strengths and weakness of each product. The analysis carried out by determining 7 criteria success factors which then conducted an in-depth analysis to generate new added value. From the results of the Competitor Intelligence analysis showed that from 7 criteria success factors defined, there are 2 criteria success factors that should be added to product X LIPI in order to improve product competitiveness in the market.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
Series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
10.2991/gcbme-16.2016.75
ISSN
2352-5428
DOI
10.2991/gcbme-16.2016.75How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Syukri Yusuf Nasution
PY  - 2016/08
DA  - 2016/08
TI  - Analysis of Competitor Intelligence as Product Strategy Business Development
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 413
EP  - 419
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.75
DO  - 10.2991/gcbme-16.2016.75
ID  - YusufNasution2016/08
ER  -