The Impact of Store Image on Purchasing Decisions
Tjahjono Djatmiko, Bimo Bimo
Available Online August 2016.
- https://doi.org/10.2991/gcbme-16.2016.76How to use a DOI?
- Alfamart, Purchasing Decision, Store Image
- The competition in the retail market becomes increase. There are several differences for the consumer in taking decision for purchasing in supermarket and in mini market and it can be very important for the management of the market. The aim of this study is to investigate how the impact of the attributes of an outlet to the consumer purchasing decision especially in mini market. The descriptive quantitative research methods were implemented by involving the store image variables as the independent variables and the purchasing decision as the dependent variable. The results shown that there are four main factors (price, physical facilities, promotion and merchandise) that most influencing the consumer purchasing decision. By knowing the results, we may conclude that the outlet has to take special attention to those factors. Referring to the condition in which the variable of store image resulting coefficient of determination (R square) of 39,3 %, the researcher suggest to the further research to add the other factors in such a way that those factors are expected will increase the value of R square.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Tjahjono Djatmiko AU - Bimo Bimo PY - 2016/08 DA - 2016/08 TI - The Impact of Store Image on Purchasing Decisions BT - 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.76 DO - https://doi.org/10.2991/gcbme-16.2016.76 ID - Djatmiko2016/08 ER -