Social Media Marketing: Visitors Decision to Green Destination

DOI

10.2991/gcbme-16.2016.90How to use a DOI?

Keywords

Green Destination, Social Media.

Abstract

In Indonesia, activities to preserve the environment have been a common practice in the tourism industry. With its potential, West Java has initiated the development of tourism as a core business of development. Attractions and cultural art in Bandung, West Java, are rich in diversity, as reflected in the acronym "Gurilaps" (gu = gunung (mountain), ri = rimba (jungle), l = laut (sea), a = air (water), p = pantai (beach), s = seni budaya (art and culture)), and making this tourism industry become one of the core business out of the six (6) core businesses of West Java. The use of social media as a marketing medium through the Internet is considered to have a great potential to increase and raise the value of a product or a tourist destination in the eyes of tourists. The research method used survey method and simple regression analysis. The effect of the use of social media which consists of High Quality Content, Easy Navigation, Lurk, Contact Strategy Participate, Updated Information indicators on the increase of visit is low. This can be improved by more listening and involve with the conversations that occur on social media.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Arief Budiman
AU  - H. Mokh. Adib Sultan
AU  - Ayu Krishna Yuliawati
PY  - 2016/08
DA  - 2016/08
TI  - Social Media Marketing: Visitors Decision to Green Destination
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 493
EP  - 497
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.90
DO  - 10.2991/gcbme-16.2016.90
ID  - Budiman2016/08
ER  -