Analysis of Service Quality to Customer Satisfaction in Music Recording Studio
- 10.2991/gcbme-16.2016.91How to use a DOI?
- Music Recording Studio; Service Quality; Customer Satisfaction
Music recording studios are the primary backbone of the music industry, which has been evolving rapidly by technology through times. Most professional artists have highly customized standards in producing their artworks in the studio such as the quality of the sound engineer to prepare equipment, acoustic systems, equipment and tools, engineering sound, digital producing, and many other customizations. Meanwhile, other groups of customers - which are non-professionals - have different type of needs and tend to compare the quality of the studios one to another, such as the responsiveness of the studio staff, the equipment, or the ability of the staff to maintain good relationship to its customers. This research is aimed to analyze the aspects of service quality that can affect customers' satisfaction in the field of music recording studios, both for professional and non-professionals, using multiple regression method. The research shows that two out of five service quality factors, which are tangibles and reliability, have positive and significant relationship to customers' satisfaction.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Harriman Samuel Saragih AU - Muhril Ardiansyah AU - Evo Sampetua Hariandja PY - 2016/08 DA - 2016/08 TI - Analysis of Service Quality to Customer Satisfaction in Music Recording Studio BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 498 EP - 505 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.91 DO - 10.2991/gcbme-16.2016.91 ID - SamuelSaragih2016/08 ER -