The Influence of Perceived Value Against Behavioral Intentions
- 10.2991/gcbme-16.2016.92How to use a DOI?
- Perceived Value, Behavioral Intentions, Museum Konferensi Asia Afrika and Museum Geologi
Behavioral intentions become a major problem in tourism industry. A Museum will be more difficult to maintain the tourist behavioral intentions. Museum Konferensi Asia Afrika and Museum Geologi is the museum that faces this condition. Museum Konferensi Asia Afrika and Museum Geologi always trying to enhance their tourist behavioral intentions by creating positive perceived value. In this research, the independent variable is Perceived Value that consists of emotional, social, quality/performance and price/value for money. And the dependent variable is Behavioral Intentions. This type of research is verificative survey and the method used was survey with proportionate stratified random sampling technique and systematic sampling technique, the obtained minimal sample size of 90 respondents, including 25 Museum Konferensi Asia Afrika's visitor and 65 Museum Geologi's visitor. The data analysis technique and hypothesis testing used multiple regressions. As the result, perceived value consists of emotional, social, quality/performance and price/value for money influence to behavioral intentions. The most influential factor on behavioral intentions are quality/performance, which Museum Konferensi Asia Afrika and Museum Geologi success makes the visitor willing to recommend the museum as a destination to others.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lili Adi Wibowo AU - Fuji Nur Fitriani AU - Oce Ridwanudin PY - 2016/08 DA - 2016/08 TI - The Influence of Perceived Value Against Behavioral Intentions BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 506 EP - 509 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.92 DO - 10.2991/gcbme-16.2016.92 ID - AdiWibowo2016/08 ER -