Determinants of Online Commerce Platform Analyzed with Website Quality Theory
- DOI
- 10.2991/gcbme-16.2016.127How to use a DOI?
- Keywords
- E-Commerce; Website Quality; Information Technology; Online business
- Abstract
In facing the globalization, every business takes advantage in the use of internet to maximize their online platforms. For most online commerce websites in Indonesia, the need to increase their performance comes in form of maximizing online platforms. This study focused on Lazada Indonesia website ( www.lazada.co.id ) and observed the customers' perception towards its quality. The paper uses Website Quality Theory (WebQual) and the data is descriptive. The research was done by spreading questionnaires to 100 respondents in Bandung to determine what are the factors determining website quality of Lazada Indonesia. The result shows that website's good reputation, detailed information, safe transaction, relevant information, believeable information and information easy to understand are the most determining factors of Lazada website that are perceived by the customers.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mahir Pradana PY - 2016/08 DA - 2016/08 TI - Determinants of Online Commerce Platform Analyzed with Website Quality Theory BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 676 EP - 679 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.127 DO - 10.2991/gcbme-16.2016.127 ID - Pradana2016/08 ER -