Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

Session: Green Business

4 articles
Proceedings Article

SRI Rice Organic Farmers' Dilemma : Between Economic Aspects and Sustainable Agriculture

D.Yadi Heryadi, Trisna Insan Noor
Organic Farming is the future agriculture to achieve sustainable agriculture which considers social, economic and environmental aspects. Nowadays, the performance of its development has not met expectations, particularly organic SRI rice farming in Tasikmalaya Regency. Factors that cause less encouraging...
Proceedings Article

The Influence of Green Marketing on Perceived Value of Pertamax Purchasing Decision

Rennyta Yusiana, Arry Widodo
Environmental degradation intensifies in Indonesia and in the world giving direct impact on human life. The issue of care for the environment and as a form of social responsibility, prompting many companies to create and offer environmentally friendly products (green product). This study aims to determine...
Proceedings Article

Marketing Artificial Reef as Recreational SCUBA Diving Resources: Feasibility Study for Sustainable Tourism

Harriman Samuel Saragih
Indonesia is known as a coastal country which has rich natural resources. Indonesia's islands have attracted scuba divers globally to dive and experience the sensation of Indonesia's maritime ecosystem. Previous studies have shown that scuba diving as an ecotourism object is able to contribute both positive...
Proceedings Article

The Effect of Environmental Corporate Social Responsibility (CSR) Disclosure to Investor Behavior: Empirical Study from Indonesia Capital Market

Marsdenia Marsdenia
The purpose of this study is to investigate the effect of environmental CSR Disclosure to investor behavior. Proxy of investor behavior is Cummulative Abnormal Returns (CAR). Motivation of study is inconclusive result of effect of environmental CSR disclosure to investor behavior. Main contribution of...