The Influence of Discount on Repurchase Intention
- DOI
- 10.2991/aebmr.k.210831.076How to use a DOI?
- Keywords
- promotional strategies, discount, repurchase intention
- Abstract
Repurchase intention in a company shows that the company has credibility and existence in providing services and providing good experiences to consumers. CV. Risman Wijaya Keramik is a company engaged in the field of pottery. Over the last three years, sales have decreased. Therefore CV. Risman Wijaya Ceramics implemented a promotional strategy by providing discounts. This study aims to see how the effect of offering discounts on repurchase intentions of local customers CV. Risman Wijaya Ceramics. The research method used was a survey technique with a sample size of 57 customers, the research instrument used was a questionnaire in the form of a Likert scale with a value category of 1-7. The results showed that based on the data, in three dimensions of discount, including the size of the discount, the time of the discount, and the type of product that got the discount, it was accessible, so based on the results of this study it can be ignored that there is a positive and significant influence between the second variable between discounts against repurchase intentions.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Devira Qibtiyah AU - Ratih Hurruyati AU - Heny Hendrayati PY - 2021 DA - 2021/09/02 TI - The Influence of Discount on Repurchase Intention BT - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) PB - Atlantis Press SP - 385 EP - 389 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210831.076 DO - 10.2991/aebmr.k.210831.076 ID - Qibtiyah2021 ER -