Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)

The Influence of Discount on Repurchase Intention

Authors
Devira Qibtiyah, Ratih Hurruyati, Heny Hendrayati
Corresponding Author
Devira Qibtiyah
Available Online 2 September 2021.
DOI
10.2991/aebmr.k.210831.076How to use a DOI?
Keywords
promotional strategies, discount, repurchase intention
Abstract

Repurchase intention in a company shows that the company has credibility and existence in providing services and providing good experiences to consumers. CV. Risman Wijaya Keramik is a company engaged in the field of pottery. Over the last three years, sales have decreased. Therefore CV. Risman Wijaya Ceramics implemented a promotional strategy by providing discounts. This study aims to see how the effect of offering discounts on repurchase intentions of local customers CV. Risman Wijaya Ceramics. The research method used was a survey technique with a sample size of 57 customers, the research instrument used was a questionnaire in the form of a Likert scale with a value category of 1-7. The results showed that based on the data, in three dimensions of discount, including the size of the discount, the time of the discount, and the type of product that got the discount, it was accessible, so based on the results of this study it can be ignored that there is a positive and significant influence between the second variable between discounts against repurchase intentions.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
2 September 2021
ISBN
10.2991/aebmr.k.210831.076
ISSN
2352-5428
DOI
10.2991/aebmr.k.210831.076How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Devira Qibtiyah
AU  - Ratih Hurruyati
AU  - Heny Hendrayati
PY  - 2021
DA  - 2021/09/02
TI  - The Influence of Discount on Repurchase Intention
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 385
EP  - 389
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.076
DO  - 10.2991/aebmr.k.210831.076
ID  - Qibtiyah2021
ER  -