Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)

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E-Servqual: How E-Servqual Can Influence E-Satisfaction in Shopee

Authors
Ramayanti Yusuf, Heny Hendrayati, Riana Dewi, Jusuf Nurdin
Corresponding Author
Ramayanti Yusuf
Available Online 2 September 2021.
DOI
10.2991/aebmr.k.210831.075How to use a DOI?
Keywords
e-servqual, e satisfaction, shopee
Abstract

This study aims to identify the influence of e-servqual on e-satisfaction on Shopee app users. This research utilized descriptive research with a quantitative approach. The study used two variables, namely e-ServQuality and e-satisfaction. Data collection was obtained through online questionnaires (e-questionnaires) delivered to the students of Polytechnic Piksi Ganesha Department of Business Management who actively use Shopee application with the number of respondents of 243 from 546 total students. The study employed the purposive sampling technique. The data were analyzed using descriptive and simple linear regression analysis. The results showed that e-ServQual variables have simultaneous and significant effects on e-satisfaction. The F test result showed that it has a significant effect on the dependent variable, e-satisfaction.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
2 September 2021
ISBN
10.2991/aebmr.k.210831.075
ISSN
2352-5428
DOI
10.2991/aebmr.k.210831.075How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ramayanti Yusuf
AU  - Heny Hendrayati
AU  - Riana Dewi
AU  - Jusuf Nurdin
PY  - 2021
DA  - 2021/09/02
TI  - E-Servqual: How E-Servqual Can Influence E-Satisfaction in Shopee
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 380
EP  - 384
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.075
DO  - 10.2991/aebmr.k.210831.075
ID  - Yusuf2021
ER  -