The Influence of Brand Image Towards the Purchase Intention on Family Car

DOI

10.2991/aebmr.k.210831.098How to use a DOI?

Keywords

Brand Image, Purchase Intention

Abstract

Car is a very needed transportation and much demand by the community. Competition of business automotive in Indonesia is attractive. The purpose of this research is how the influence of the brand image on purchase intention. The type of this research are verificative. The method used is cross sectional with a population size of 588 and a sample of 238 respondents. The method used is simple random sampling. The findings in this research show that the brand image is high in category, while the purchase intention is low. Brand image has a positive and significant influence on purchase intention.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Lisnawati
AU  - Lili Adi Wibowo
AU  - D.F. Suhendro
PY  - 2021
DA  - 2021/09/02
TI  - The Influence of Brand Image Towards the Purchase Intention on Family Car
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 501
EP  - 506
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.098
DO  - 10.2991/aebmr.k.210831.098
ID  - 2021
ER  -