The Influence of Online Customer Reviews on Online Booking Intention in the Online B2C Travel Agent Industry in Indonesia

DOI

10.2991/aebmr.k.210831.097How to use a DOI?

Keywords

online customer review, online booking intention

Abstract

The purpose of this research is to find out the influence of online customer review on online booking intention in milenial use online travel agent B2C in Indonesia. A total of 200 respondents were using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analisis technique used is a verification technique using of SEM. The research shows that online customer review has an influence on online booking intention.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A. Pujianti
AU  - Lili Adi Wibowo
AU  - Lisnawati
PY  - 2021
DA  - 2021/09/02
TI  - The Influence of Online Customer Reviews on Online Booking Intention in the Online B2C Travel Agent Industry in Indonesia
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 495
EP  - 500
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.097
DO  - 10.2991/aebmr.k.210831.097
ID  - Pujianti2021
ER  -