Trust in Seller and Trust in Website as A Determiner of Consumer Buying Interest
- 10.2991/aebmr.k.210831.093How to use a DOI?
- trust, seller, website, consumer buying interest, consumer
The purpose of this study is to obtain empirical evidence about the effect of trust in sellers and trust in the website is shaping repurchase intention. The type of research used is descriptive verification by drawing, and exposure of the variable-variables studied and then drawing conclusions. The research object that is the dependent variable is the repurchase intention, trust in the seller, and trust in the website as independent variables. The population in this study were followers of Fashion e-commerce in Indonesia. Sampling in this study used a simple random sampling method using a purposive sampling technique. The test instrument is done by validity test and reliability test, and the analysis technique used is path analysis. The results show a partial and simultaneous significant effect between trust in sellers and trust in websites on repurchase intention.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lisnawati AU - Agus Rahayu AU - N. Fadilah PY - 2021 DA - 2021/09/02 TI - Trust in Seller and Trust in Website as A Determiner of Consumer Buying Interest BT - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) PB - Atlantis Press SP - 466 EP - 470 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210831.093 DO - 10.2991/aebmr.k.210831.093 ID - 2021 ER -