Trust in Seller and Trust in Website as A Determiner of Consumer Buying Interest

DOI

10.2991/aebmr.k.210831.093How to use a DOI?

Keywords

trust, seller, website, consumer buying interest, consumer

Abstract

The purpose of this study is to obtain empirical evidence about the effect of trust in sellers and trust in the website is shaping repurchase intention. The type of research used is descriptive verification by drawing, and exposure of the variable-variables studied and then drawing conclusions. The research object that is the dependent variable is the repurchase intention, trust in the seller, and trust in the website as independent variables. The population in this study were followers of Fashion e-commerce in Indonesia. Sampling in this study used a simple random sampling method using a purposive sampling technique. The test instrument is done by validity test and reliability test, and the analysis technique used is path analysis. The results show a partial and simultaneous significant effect between trust in sellers and trust in websites on repurchase intention.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lisnawati
AU  - Agus Rahayu
AU  - N. Fadilah
PY  - 2021
DA  - 2021/09/02
TI  - Trust in Seller and Trust in Website as A Determiner of Consumer Buying Interest
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 466
EP  - 470
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.093
DO  - 10.2991/aebmr.k.210831.093
ID  - 2021
ER  -