Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)

<Previous Article In Volume
Next Article In Volume>

The Role of the Internet of Things (IoT) in Business and Marketing Areas: A Systematic Literature Review Using the Bibliometric Analysis Approach

Authors
Heri Purwanto, Ratih Hurriyati, Puspo Dewi Dirgantari
Corresponding Author
Heri Purwanto
Available Online 2 September 2021.
DOI
10.2991/aebmr.k.210831.066How to use a DOI?
Keywords
internet of things (iot), technology, bibliometric analysis, marketing, business
Abstract

The Internet of Things (IoT) is now turning into a global infrastructure that enables sophisticated services by connecting various things (physical and virtual) based on information system technology. This research reveals the role of Internet of Things (IoT) technology in business and marketing. Specifically, this study also profoundly reveals IoT technology to understand various key elements, operational domains, and various cases of applying these technologies in the business and marketing areas. This attempt is to analyze scientific article data quantitatively by using a literature study approach and bibliometric analysis. Based on 1.309 scientific articles taken from the science direct database during the 2011-2020 publishing period, 52 articles have been selected which meet the required screening criteria. Various research questions are presented in this study related to the main entities that need to be investigated more profoundly and require managerial focus when IoT technology is adopted.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
2 September 2021
ISBN
10.2991/aebmr.k.210831.066
ISSN
2352-5428
DOI
10.2991/aebmr.k.210831.066How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Heri Purwanto
AU  - Ratih Hurriyati
AU  - Puspo Dewi Dirgantari
PY  - 2021
DA  - 2021/09/02
TI  - The Role of the Internet of Things (IoT) in Business and Marketing Areas: A Systematic Literature Review Using the Bibliometric Analysis Approach
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 338
EP  - 342
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.066
DO  - 10.2991/aebmr.k.210831.066
ID  - Purwanto2021
ER  -