Advertising Investment on Marketplace to Conversion Rate
A Case Study on Kurma Alif Advertising Strategy Decision
Authors
Mutiara Nisa Rozdianda1, *
1Master Business Administration, University of Indonesia, Jakarta, Indonesia
*Corresponding author. Email: mutiara.nisa@ui.ac.id
Corresponding Author
Mutiara Nisa Rozdianda
Available Online 12 July 2022.
- DOI
- 10.2991/aebmr.k.220701.069How to use a DOI?
- Keywords
- advertising; marketplace; online shopping; e-commerce; conversion rate
- Abstract
This Research purpose is to analyze and evaluate the Company’s decision on effectivity digital advertising investment for conversion rate, especially in the marketplace. The analysis for this research is conducted using qualitative research through marketing funnel analysis in a case study method that will be useful to propose alternative strategies that can be applied to achieve both the organization’s sales revenue and profit target in the competitive digital sales and marketing era.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Mutiara Nisa Rozdianda PY - 2022 DA - 2022/07/12 TI - Advertising Investment on Marketplace to Conversion Rate BT - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) PB - Atlantis Press SP - 354 EP - 362 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220701.069 DO - 10.2991/aebmr.k.220701.069 ID - Rozdianda2022 ER -