Strategic Alliance to Build Customer Trust Bank Syariah in Indonesia

DOI

10.2991/aebmr.k.220701.072How to use a DOI?

Keywords

Customer Trust; Strategic Alliance

Abstract

The biggest challenge for Bank Syariah Indonesia as a merged company is maintaining customer trust. Changes in organizational structure, service adjustment processes, and other changes are prone to creating a decrease in customer trust which will have an impact on decreasing customer satisfaction and loyalty. This study aims to obtain the influence of strategic alliance on customer trust. This study used an explanatory survey method. The sampling technique used was a purposive sampling technique of as many as 150 respondents. The data analysis technique used was Simple Linear Regression analysis using IBM SPSS version 20.0 for Windows. The results showed that strategic alliance had a positive and significant influence on customer trust by 19.5%.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Bambang Widjajanta
AU  - L. Lisnawati
AU  - Heraeni Tanuatmodjo
PY  - 2022
DA  - 2022/07/12
TI  - Strategic Alliance to Build Customer Trust Bank Syariah in Indonesia
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 380
EP  - 384
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.072
DO  - 10.2991/aebmr.k.220701.072
ID  - Widjajanta2022
ER  -