Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

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The Competitiveness of Indonesian Craft as Creative Industries in the Global Market: A SWOT Analysis Approach

Authors
Donald Crestofel Lantu1, Mia Rosmiati2, Sri Herliana3, *, Rendra Chaerudin4, Nur Lawiyah5
1Bandung Institute of Technology
2Bandung Institute of Technology
3Bandung Institute of Technology
4Bandung Institute of Technology
5Bandung Institute of Technology
*Corresponding author. Email: sri.herliana@sbm-itb.ac.id
Corresponding Author
Sri Herliana
Available Online 12 July 2022.
DOI
10.2991/aebmr.k.220701.091How to use a DOI?
Keywords
Competitiveness; Indonesia; Craft; Creative; SWOT
Abstract

This research focused on the conditions of the craft as a creative industry in the global market by looking at aspects of its competition. This study aimed at analyzing strategies that can be formulated and become recommendations for stakeholders and exporters (MSMEs) and a reference for further research related to the creative industry. The SWOT-TOWS analysis shows that Indonesia has advantages in several aspects: the development and growth of cluster industries spread in various regions with their respective characteristics due to cultural influences. Therefore, each region has its own superior craft products, and the craft products that are in demand by foreign markets are jewelry and furniture crafts made of wood. Apart from that, what is currently in demand by foreign markets is wigs craft made of synthetic materials. Furthermore, according to statistical data, Indonesia leads the market share in the global market with a total market share reaching 35.1%. This condition shows that creative industrial products from Indonesia have their place in the global market.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
12 July 2022
ISBN
10.2991/aebmr.k.220701.091
ISSN
2352-5428
DOI
10.2991/aebmr.k.220701.091How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Donald Crestofel Lantu
AU  - Mia Rosmiati
AU  - Sri Herliana
AU  - Rendra Chaerudin
AU  - Nur Lawiyah
PY  - 2022
DA  - 2022/07/12
TI  - The Competitiveness of Indonesian Craft as Creative Industries in the Global Market: A SWOT Analysis Approach
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 497
EP  - 501
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.091
DO  - 10.2991/aebmr.k.220701.091
ID  - Lantu2022
ER  -