The Impact of Technology Application on Service Marketing—Taking TikTok as an Example

DOI

10.2991/aebmr.k.220701.039How to use a DOI?

Keywords

Service Marketing; IT Technology; TikTok

Abstract

This paper aims to study the impact of the application of IT technology on service marketing by taking TikTok as an example. It mainly studies the technologies used by TikTok in platform operations and how these technologies affect marketing services. This article mainly adopted qualitative research methods, taking TikTok as the research object, and used qualitative research to explain the technical application and influence of TikTok in the service marketing process. In addition to the qualitative research method, this article also used the literature research method, case research, and participatory observation method. Through research, the application of IT technology enables users to have a good experience, enhances the user’s sense of participation, and thus improves word of mouth. The application of IT technology has dramatically promoted service marketing.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Li Zhixin
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2022
DA  - 2022/07/12
TI  - The Impact of Technology Application on Service Marketing—Taking TikTok as an Example
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 198
EP  - 202
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.039
DO  - 10.2991/aebmr.k.220701.039
ID  - Zhixin2022
ER  -