The Integration of Perceived Usefulness, Ease of Use and Perceived Risk in Increasing Customer Usage Intention to Access E-channel during Covid-19: Evidence from Indonesia

DOI

10.2991/aebmr.k.220701.051How to use a DOI?

Keywords

E-Channel; Ease Of Use; Perceived Risk; Perceived Usefulness; Usage Intention

Abstract

This research aimed at investigating and analyzing how the integration of perceived usefulness, ease of use, and perceived risk increases the usage intention of Indihome e-channel customers during Covid-19 in the Jakarta Area. The research method used was quantitative research using Partial Least Square analysis and the SmartPLS program to analyze data. The number of samples taken was 180 respondents using closed questionnaires and distributing questionnaires online using e-questionnaires. Four hypotheses were proposed, resulting in three pathways positively affecting perceived usefulness and usage intention, namely ease of use and perceived risk. Meanwhile, perceived usefulness did not have a significant effect on usage intention.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Afdol Muftiasa
AU  - Sugesko Sugesko
AU  - M.A. Sultan
AU  - R. Hurriyati
PY  - 2022
DA  - 2022/07/12
TI  - The Integration of Perceived Usefulness, Ease of Use and Perceived Risk in Increasing Customer Usage Intention to Access E-channel during Covid-19: Evidence from Indonesia
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 262
EP  - 266
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.051
DO  - 10.2991/aebmr.k.220701.051
ID  - Muftiasa2022
ER  -