Crafting the Service Environment at McDonald’s Restaurant

DOI

10.2991/aebmr.k.220701.066How to use a DOI?

Keywords

Service Environment; Purchase Intention; Customer Satisfaction

Abstract

One of the company’s objectives is to gain profit. The profits are derived from the production or services offered to the public. The profits obtained will be reduced if there are competitors who have the same goals as the company. Each company has different advantages in achieving what is planned from the existing competition. The advantages of each company are highlighted to attract the public’s interest. One of the advantages that the company can provide to the community is to provide the best service for the people who will or have used their products. This will create consumer perceptions of what the company has provided. Global economic developments have now increased competition between companies and industries globally. The winner in business competition is not the strongest or the biggest, but the one who wins the hearts of consumers. In addition to generating profit, the primary purpose of a business is to create customer satisfaction. Consumers’ values, attitudes, and perceptions will influence satisfaction and even loyalty to a product or service. Providing satisfaction for customers is not an easy thing. Creating satisfaction for consumers is the beginning of creating profits in the future. In addition, customer satisfaction will increase customer retention and lead to customer loyalty for a product or service.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Rifqi Zahran
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2022
DA  - 2022/07/12
TI  - Crafting the Service Environment at McDonald’s Restaurant
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 339
EP  - 344
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.066
DO  - 10.2991/aebmr.k.220701.066
ID  - Zahran2022
ER  -