Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

Collaborative Strategy in Small and Medium Industries

Authors
Cucu Wahyudin1, *, Agus Rahayu2, Lili Adi Wibowo3, Heny Hendrayati4
1Universitas Pendidikan Indonesia
2Universitas Pendidikan Indonesia
3Universitas Pendidikan Indonesia
4Universitas Pendidikan Indonesia
*Corresponding author. Email: cucuwahyudin517@upi.edu
Corresponding Author
Cucu Wahyudin
Available Online 12 July 2022.
DOI
10.2991/aebmr.k.220701.089How to use a DOI?
Keywords
Small and Medium Industries; Collaboration; Company Performance
Abstract

This study examined the collaboration strategies that mediate the influence of the qualifications of SMIs managers, which include expertise, experience, education, and networking on company performance. The population of this study was small and medium industries supporting industrial clusters in one of the small industrial areas in the city of Bandung. There were 53 SMIs in the area. The number of samples observed with an accuracy of 5% were 23 companies, and in this study, 30 SMIs were investigated. The data were collected by distributing questionnaires and interviews to the SMIs owners or management. To get a profile about the owners of SMIs, categorization was carried out based on age, gender, length of business, and activity in associations. Questions on the questionnaire include skills, experience, education, networking, collaboration strategies, and company performance. The method used was path analysis, and it was found that expertise and networking have a significant effect on collaboration strategies and company performance. The influence of the skill variable with the communication indicator (X1) on the partnership strategy variable (collaboration) with the marketing network indicator (X11) directly is 32.4%. The effect of the networking variable with the business relationship indicator (X9) on the partnership strategy variable (collaboration) with the marketing network indicator (X11) directly is 14.7%.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
12 July 2022
ISBN
10.2991/aebmr.k.220701.089
ISSN
2352-5428
DOI
10.2991/aebmr.k.220701.089How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Cucu Wahyudin
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
AU  - Heny Hendrayati
PY  - 2022
DA  - 2022/07/12
TI  - Collaborative Strategy in Small and Medium Industries
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 486
EP  - 490
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.089
DO  - 10.2991/aebmr.k.220701.089
ID  - Wahyudin2022
ER  -