The Analysis of the Cinema Industry in Facing Demand and Capacity Problem During the COVID 19 Pandemic

DOI

10.2991/aebmr.k.220701.047How to use a DOI?

Keywords

Demand; Production Capacity; Cinema Industry; COVID-19

Abstract

This study aims at describing the implementation of demand and production capacity in the cinema industry during the COVID-19 pandemic. Recently, Indonesia has been experiencing an economic crisis due to the COVID-19 pandemic, which has caused businesses in Indonesia to weaken and even fall. With uncertainty and increasingly fierce competition, companies in every industry must think of various appropriate steps and strategies to face the competition. One of them is the cinema entertainment industry which has experienced a drastic decline. The challenge that managers must face is adjusting the amount of capacity offered with the number of consumer demands based on daily operations in an unstable environment; thus, the company must think about how to meet the capacity to remain profitable. In this way, this research can describe how cinemas, especially CINEMA XXI, deal with demand and capacity. The type of research method applied was de-scriptive research with a qualitative approach. The source used several opinions from customers to find out the mar-keting strategy at one of the cinemas. The results showed that Cinema XXI, at the same time, has to face the crisis period and maintain consumer satisfaction in strictly lim-ited conditions due to the social distancing regulation. Not only CINEMA XXI, but companies in other service sectors are also experiencing changes in conditions. In maintaining its daily operations, CINEMA XXI continues to carry out its activities by following the government regulations and implementing strict health protocols. In addition to showing films, the company provides food delivery services available at Café XXI and rents out theater rooms with cer-tain conditions and requirements based on government regulations.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Rahmi Qurrota Aynie
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2022
DA  - 2022/07/12
TI  - The Analysis of the Cinema Industry in Facing Demand and Capacity Problem During the COVID 19 Pandemic
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 241
EP  - 245
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.047
DO  - 10.2991/aebmr.k.220701.047
ID  - Aynie2022
ER  -