The Effect of Electronic Word of Mouth on E-Purchase Decision at Marketplace

DOI

10.2991/aebmr.k.220701.034How to use a DOI?

Keywords

EWOM Information Quality; EWOM Information Credibility; EWOM Information Usefulness; E-Purchase Decision; Marketplace

Abstract

This study discusses the effect of eWOM information quality, eWOM information credibility, eWOM information usefulness on e-purchase decisions with 390 women respondents who use marketplace applications in Indonesia. This study employed Amos SEM data analysis techniques to test the hypotheses. The results of the study proved that all variables were declared influential and significant. Recommendations and implications are explained in this study so that they can be developed in future research.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Citra Savitri
AU  - Ratih Hurriyati
AU  - Lili Adi Wibowo
AU  - Heny Hendrayati
PY  - 2022
DA  - 2022/07/12
TI  - The Effect of Electronic Word of Mouth on E-Purchase Decision at Marketplace
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 170
EP  - 172
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.034
DO  - 10.2991/aebmr.k.220701.034
ID  - Savitri2022
ER  -