Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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User Behavioral Intention Model of E-Wallet

Authors
Made Primantari1, *, Rita Komaladewi1, John Sihotang1
1Master in Management, Faculty of Economy and Business, Padjadjaran University, Bandung, Indonesia
*Corresponding author. Email: helloayundasukma@gmail.com
Corresponding Author
Made Primantari
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_63How to use a DOI?
Keywords
E-Wallet; Perceived Privacy Risk; Sales Promotion; User Intention
Abstract

The adoption of fintech products has grown rapidly not only driven by the internet and technology nowadays but also reinforced by policies regarding the encouragement of non-cash payment movements. The strategy of cash-burning has been widely practiced by FinTech companies since the beginning to attract the users’ interest. Nevertheless, this kind of promotion strategy is now starting to be abandoned. Not only reduced promotions but also the high risk of using fintech has the potential to hinder user intentions. This research seeks to discover the influence of promotion and perceived risk on user intention. An online survey was conducted on 120 e-wallet users in Bandung. The research model was built based on theories and literature review on related studies, which was then tested using SEM-PLS. The results showed that promotion and perceived risk had a significant influence on user intention. This study revealed that sales promotion had the strongest impact among all types of promotions. It was also discovered that in the context of perceived risk, the privacy risk was considered more of a concern than a security risk. The findings in this study are expected to help e-wallet companies to increase user intentions, which can have a good impact on the number of users in the future.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_63
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_63How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Made Primantari
AU  - Rita Komaladewi
AU  - John Sihotang
PY  - 2023
DA  - 2023/09/29
TI  - User Behavioral Intention Model of E-Wallet
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 609
EP  - 618
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_63
DO  - 10.2991/978-94-6463-234-7_63
ID  - Primantari2023
ER  -